Age: 15-24, could be younger though depending one parents' tastes.-
Gender: Mainly aimed at males, however some women also (60%/40%)
Occupation/Skills: The older readers will have fairly relaxed jobs, they probably wont be in high up jobs such as lawyers or accountants, more like artists, charity workers or students. The younger readers will probably be into music magazines quite a lot and will be much more music-orientated and will go to a lot of concerts and festivals.
Demographic:
Grade C1/C2 So quite low/middle classed. This magazine is best suited for people that can't afford to pay a lot of money for it. This may affect the advertised music and events inside.
Example Reader (Jeff)Reader's Lifestyle
- Sharp and intelligent
- Rejoice individuality
- Media savvy
- Marketing-averse
- Enjoy computer games, media and fashion
- Enjoy non-professionalism
- Prefer more messy designs (rather than linear).
What does he do in his spare time?
- Plays electric instruments
- Plays an electric guitar in a boy band
- Goes to festivals/gigs
- Goes to skate park
What does he spend his disposable income on?
- Spotify subscription
- Rock Magazines such as Kerrang!
- Electric instruments (electric guitar)
- Festivals and gigs
- Accessories for electronics
- Games
- Television
What kind of products would you like to be advertised in a magazine?
- New video games
- New CD's coming out
- Instrument discounts and sales
- New shops that are opening for instruments and music etc.
- Any new phone apps that are coming out.
- Festival tickets
- Competitions
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