PLANNING Artist Development

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PLANNING Font Ideas

PLANNING Name & Masthead

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PLANNING Readership

Basic Reader Information:
Age: 15-24, could be younger though depending one parents' tastes.-

Gender: Mainly aimed at males, however some women also (60%/40%)

Occupation/Skills: The older readers will have fairly relaxed jobs, they probably wont be in high up jobs such as lawyers or accountants, more like artists, charity workers or students. The younger readers will probably be into music magazines quite a lot and will be much more music-orientated and will go to a lot of concerts and festivals.

Demographic:
Grade C1/C2 So quite low/middle classed. This magazine is best suited for people that can't afford to pay a lot of money for it. This may affect the advertised music and events inside.


Example Reader (Jeff)
Reader's Lifestyle

• Sharp and intelligent
• Rejoice individuality
• Media savvy
• Marketing-averse
• Enjoy computer games, media and fashion
• Enjoy non-professionalism
• Prefer more messy designs (rather than linear).

What does he do in his spare time?

• Plays electric instruments
• Plays an electric guitar in a boy band
• Goes to festivals/gigs
• Goes to skate park

What does he spend his disposable income on?

• Spotify subscription
• Rock Magazines such as Kerrang!
• Electric instruments (electric guitar)
• Festivals and gigs
• Accessories for electronics
• Games
• Television

What kind of products would you like to be advertised in a magazine?

• New video games
• New CD's coming out
• Instrument discounts and sales
• New shops that are opening for instruments and music etc.
• Any new phone apps that are coming out.
• Festival tickets
• Competitions

PLANNING Initial Ideas

Idea 1 (top left)
Idea 2 (bottom middle)
Idea 3 (top right)

Idea 1
This idea would quite easy to do as it would have a very large range of people reading it as pop is a very popular genre. The biggest challenge of it is making the colours, articles and images, gender neutral, as it is read by a large variety of people of different genders. The colour scheme that has been specified is an easy colour scheme to keep to as they are simple and easily recognised and hard to be confused.

Idea 2
Idea 2 is is a very broad idea as it covers a very large age group, 18+. However even younger people enjoy listening to this kind of music and it is very popular. The colours are aimed to suit a certain audience which tends to be mainly males however the genre is widely listened to be females as well. The example artists are often listened to by people in their 20's or 30's as they are seen as young and funky yet mature celebrities.





Idea 3 !!!(CHOSEN IDEA)!!!
This idea is seen as a very electric genre as most of the rock instruments are are electric rather than acoustic. The colours of my rock idea are very different so as not to have too much of the same colour, however they mainly stick with the rock colours which are fairly dark, I have put the yellow in there for contrast. The artist may be more mature than some of the other genres and is maybe less likely to attract people with ABC1 class jobs.

RESEARCH Audience Research

I asked 20 people in the age range of 15 to 30 about the type of Modern Music Magazine that would appeal to them. I included many different aspects to make the data accurate, meaning that I can create a magazine that will catch the attention of readers and make them wish for more!

My research shows that the most popular font style for music magazines are Serif Sans fonts. This is due to the modern look and appeal of them, as well as the ease to read them.
This result met my thoughts of what would be the preferred font, due to the popularity of it in current music magazines. This confirmed result will ensure that I am targeting the right people when publishing my music magazine, as well as providing me with confidence that it will be enjoyed by my target audience.

My research shows that the main reason that people in my targeted age range read magazines is to find out about new artists.
This result surprised me as I thought that people in this age group would be more interested in gossip, or information about latest events as this would give the reader something to talk about with their friends or family or give them something to do in their spare time. When planning my magazine, I will use this information to ensure that a large part of my content is dedicated towards information profiles of new artists.

My audience research shows that many people in this age group find the boxy and simple look of Q magazine as the most preferred house style, followed closely by the more colourful and minimalistic, Billboard Magazine. This result partially surprised me. I would have thought that Billboard magazine, would have been a more suited magazine due to its modern the colourful designs that help break up the large masses of text more for their feature articles. On reflection, I shall use this data to ensure that my house style is colourful but still shows a large degree of modernisation whilst keeping the cover lines to a minimum.

My research showed that the majority of people preferred the front cover of a magazine to be quite tidy and linear, rather than busy and crowded which could lead to confusion.
I had mixed feelings about these results because you often see people reading magazines that have everything that is inside the magazine, just thrown on the front to help draw people in. However, naturally, our brains prefer things to be neatly organised and we like` to read things in a certain order, rather than sort through the chaos to find what we are looking for.
In reflection, I would use these results to ensure that when planning the design for my magazines, I keep it all very linear and sequential.

My research showed that the vast majority of people preferred a Black, White, Yellow and Purple colour scheme. This colour scheme would provide a large variety of different colours and does not target any particular genders or age groups. Being colour-blind, I see colours differently to other people and what may appeal to them may not appeal to me, so it was important to gain some accurate data for this question to ensure that I supplied what my target audience wanted. This information shall greatly influence the choices of colours of my magazine as I would not have guessed any of those colours to go together.

My research shows that this question was quite debatable, as the results showed that there were two evenly popular genres, rock and pop. This did not surprise me as I know that there are many people that like these genres due to them often being at the top of that charts and at numerous music festivals, however, I would have thought that pop would have been slightly more popular. When planning my magazine, I shall use this data to ensure that the colours, content, images and graphics are all relevant to those genres to ensure that they appeal to the reader.

RESEARCH Conventions of Magazines

RESEARCH House Style

Definition

All the characteristics, conventions and use of colour and language of a company, institution, website etc. that serves to make it distinct from others.

RESEARCH Contents Pages

Role of the Contents Page

• To navigate through the magazine.
• Show you where everything is.
• To make sure you read everything in the magazine.

RESEARCH Audience Preferences

Analysing Men vs Women's Magazines:
Mens:
Image:

Fast Bikes Magazine

• Shows fast and dangerous sport.
• Living life on the edge.
• Darker colour.
• Shown as active
• Has a picture of a man
• Shows men leaving the house

Font:

• The Font is a large and bold
• Looks wind swept to suggest speed
• Sans Serif Font (masculine)

Layout:

• Unconventional
• Dominant

Cover lines:

• Competitive
• Hyperboles
• Aggressive

Women's:

Papercraft Magazine

Image:

• Lighter Colour
• Shown as passive
• Doesn't have a picture of a woman
• Shows women staying at home and looking after the house.
• Creative

Font:

• Serif (Feminine)
• Neat

Layout:

• Busy but linear
• Conventional

Cover lines:

• No competitiveness
• Communal

Women like/should be	Men like/should be
Fashion	Technology
Intuition	Intelligent
Pink	Blue
Stay at home with children	Sporty
Cooking	Not sensitive
Cleaning	Aggressive
Pastel colours (pink, yellow etc.)	Strong
Performing arts	Non emotional
Graceful	In charge (the boss)
Gentle	Lazy
Dressing up	Messy
Sensitive
Weak
Emotional

Analysing Younger vs Older Magazines:

Time Magazine (Median Age: 43.6)
Image:

Barack Obama Time Magazine

• Serious, political reference
• Professional
• Formal Clothing
• One image
• Behind masthead

Font:

• Serif font
• Less modern
• Clear bold colour

Layout:

• Linear
• Simple
• Neat/tidy

Cover lines:

• Simple
• Short
• Blunt
• Informative
• Rhetorical Question
• Non competitive

Kerrang! Magazine (Median Age: 19)

Kerrang! Magazine

Image:

• Modern hairstyle
• Non-formal Clothing
• Side on image
• Many other images surrounding main image
• Covers masthead

Font:

• Large
• Bold
• Modern
• Sans Serif Font

Layout:

• Busy
• Looks disorganised
• Untidy
• Loud/Stands out

Cover lines:

• Large
• Teasing
• Highlighted with bright colours
• Special offers/freebies

Analysing Richer vs Poorer Magazines:
Wall Street Journal (Average HHI: $101,993)
Image:

• Black and white
• Professional
• Smart
• Formal
• High worth model (David Beckham)
• No direct address
• Clean, Tidy Hairstyle

David Beckham WSJ Magazine

Font:

• Serif Font
• White in colour
• Simple

Layout:

• Linear
• Simple
• Tidy
• Uncluttered

Cover lines:

• Simple
• Clear
• No direct address

Vibe (Average HHI: $40,345)

Image:

• Seen as lower class
• Informal
• Colour Picture
• Direct address
• Wearing a hat

Eminem Vibe Magazine

Font:

• Sans Serif Font
• Bold
• Different Colours

Layout:

• Linear
• Stands out
• Bar code on front

Cover lines:

• Direct Address
• Gossip
• Lots of information
• Teaser