RESEARCH Audience Preferences

Analysing Men vs Women's Magazines:
Mens:
Image:

Fast Bikes Magazine

• Shows fast and dangerous sport.
• Living life on the edge.
• Darker colour.
• Shown as active
• Has a picture of a man
• Shows men leaving the house

Font:

• The Font is a large and bold
• Looks wind swept to suggest speed
• Sans Serif Font (masculine)

Layout:

• Unconventional
• Dominant

Cover lines:

• Competitive
• Hyperboles
• Aggressive

Women's:

Papercraft Magazine

Image:

• Lighter Colour
• Shown as passive
• Doesn't have a picture of a woman
• Shows women staying at home and looking after the house.
• Creative

Font:

• Serif (Feminine)
• Neat

Layout:

• Busy but linear
• Conventional

Cover lines:

• No competitiveness
• Communal

Women like/should be	Men like/should be
Fashion	Technology
Intuition	Intelligent
Pink	Blue
Stay at home with children	Sporty
Cooking	Not sensitive
Cleaning	Aggressive
Pastel colours (pink, yellow etc.)	Strong
Performing arts	Non emotional
Graceful	In charge (the boss)
Gentle	Lazy
Dressing up	Messy
Sensitive
Weak
Emotional

Analysing Younger vs Older Magazines:

Time Magazine (Median Age: 43.6)
Image:

Barack Obama Time Magazine

• Serious, political reference
• Professional
• Formal Clothing
• One image
• Behind masthead

Font:

• Serif font
• Less modern
• Clear bold colour

Layout:

• Linear
• Simple
• Neat/tidy

Cover lines:

• Simple
• Short
• Blunt
• Informative
• Rhetorical Question
• Non competitive

Kerrang! Magazine (Median Age: 19)

Kerrang! Magazine

Image:

• Modern hairstyle
• Non-formal Clothing
• Side on image
• Many other images surrounding main image
• Covers masthead

Font:

• Large
• Bold
• Modern
• Sans Serif Font

Layout:

• Busy
• Looks disorganised
• Untidy
• Loud/Stands out

Cover lines:

• Large
• Teasing
• Highlighted with bright colours
• Special offers/freebies

Analysing Richer vs Poorer Magazines:
Wall Street Journal (Average HHI: $101,993)
Image:

• Black and white
• Professional
• Smart
• Formal
• High worth model (David Beckham)
• No direct address
• Clean, Tidy Hairstyle

David Beckham WSJ Magazine

Font:

• Serif Font
• White in colour
• Simple

Layout:

• Linear
• Simple
• Tidy
• Uncluttered

Cover lines:

• Simple
• Clear
• No direct address

Vibe (Average HHI: $40,345)

Image:

• Seen as lower class
• Informal
• Colour Picture
• Direct address
• Wearing a hat

Eminem Vibe Magazine

Font:

• Sans Serif Font
• Bold
• Different Colours

Layout:

• Linear
• Stands out
• Bar code on front

Cover lines:

• Direct Address
• Gossip
• Lots of information
• Teaser