RESEARCH The History of Music Press

·         The History of Music Press

   1950's-1960's

• To start, music magazines were largely uncritical of musicians' output - everything was always good! Their content was mainly charts and singles, gig listings. These two were often referred to as ‘inkies’.
• Both New Musical Express and Melody Maker played a huge part in developing a tabloid newspaper format for music news. They offered weekly information on all upcoming record releases, with articles on artists and their music. 
• During the 1960s and 1970s, these magazines dominated UK newsstands, as they were the only up-to-the-minute access to the music scene at the time. This is important because music was a huge part of youth identity.
• Changes in society in the 1960s with the arrival of bands like The Beatles and The Rolling Stones, plus the rising drug culture, changed the nature of music and music writing.
• The music fanzine is considered to have emerged in the 1960s – these magazines included Crawdaddy (which is still available today online), Mojo Navigator and Who Put The Bomp!. The creation of such amateur publications highlighted a desire to document a ‘scene’ of music. Fanzines are very much alive on the internet, even today.
• Rolling Stone was created by Jann Wenner in the 1967. It was a fortnightly publication which contained a mixture of current affairs, celebrity interviews and coverage of the music industry. Its appeal lay in the way the journalists addressed the youth audience. Rolling Stone was less about factual information and more about music culture.

1970's

• In the mid-1970s writers began to move away from simply writing about music and started writing about “serious” issues such as politics, philosophy, etc. The “Music Press” became divided between Musicians’ papers such as Melody Maker (techniques, “proper music”) and Political papers such as NME (the meaning behind the bands and their songs).
• However, readers started to abandon NME because it no longer wrote about “normal” bands and was too obsessed with itself and its politics. In fact, 1978 saw the start of a new type of music magazine.
•  The NME changed its style in this period to meet the changes, especially the introduction of Punk, head on. New writers were recruited from the magazine’s own readership, with ads like ‘wanted: hip young gun slingers’. Julie Burchill became a top NME reporter overnight.
• Smash Hits launched a new glossy mag catering for a younger audience in a smaller magazine format. Its focus was on “trivia” – favourite colours, food, pop-musicians’ lifestyles, etc. It included polls, letters, surveys, fan club information, all in an attempt to keep in touch with their readership – People wanted lyrics, posters, free gifts on the covers...so they got them! The emphasis of these magazines was pop, which paved the way for contemporary celebrity magazine obsessions.
• Style in pop music became more important than content: make-up, clothes, the video, fashion and hair.

1980's

•  1980s The 80s saw a new layout of magazines – “style” magazines such as The Face and Blitz became popular, not just for music but information about the latest fashions and hairstyles. There was a lot of experimentation with typefaces, layout, graphic design, making the music press new and more exciting with breaking the rules.
•  Many critics argued that these new glossy magazines – tabloid and style based - left a void in which the serious consideration of new and usually ‘indie’ music floundered.
• 1980s Kerrang! Arrived in 1981. It evolved from the template created by Smash Hits, though it tried to have a more ‘flippant’ mode of address. Its target audience was very genre-specific teens.

 1900's

• 1990s New technologies began to emerge in the 90s. Music videos became popular which began to change many aspects of the ways in which music is consumed. Every single comes with a video; sometimes more money is spent on the video than the single. The launch of MTV, the first TV market for music videos, allowed even little known bands to make lots of money and impact with a well-made video. Several other British magazines such as Select and Sounds also folded between 1990 and 2000.
•  The proliferation of music journalism in newspapers, on television, radio and the internet saw a slump in sales figures for mainstream titles. Although the 21st century has seen many magazines marginalised by the Internet and other digital media, this has resulted in the streamlining and increased specialisation of magazine publishing
• Different genres of music started to get their own magazines during this decade. Magazines like Mixmag, which had a club/dance music focus, and The Source, Classic Rock and Hip-Hop were all produced starting in the 1990s.

 2000's - Today

• Daily newspapers feature pop stars and “celebrities” appear on daytime TV. People are famous for being famous. Anyone in a band or with some talent assumes that they have a right to be rich and famous.
• There has been a considerable shift since the 1980s, when magazines like Smash Hits regularly sold in excess of half a million copies an issue. In fact, the magazine closed in 2006, with sales having shrunk to less than 100,000.
•  Music magazines in the Noughties were increasingly niche marketed at very specific sub cultural demographics, with very specific strategies for listening. And, on the one hand, this is a product of the over-riding strategic editorial policies of large media groups like BAUERfor whom titles like Q and Kerrang! Are but one product within their consumer portfolio. On the other hand, it is also a product of the inevitable retrospectivism brought about by the digital revolution. 2000s